Privacy Policy
This Privacy Policy explains how [PLAYFUL ACCESSORIES LIMITED], trading as Playful Accessories, collects, uses and shares personal information when you visit www.playfulaccessories.com, place an order, contact us, subscribe to marketing, interact with us on social media or take part in events, pop-ups or collaborations.
1. Who we are
The controller of your personal information is [legal company name], trading as Playful Accessories.
Registered office: [registered office address]
Company number: [company number]
Privacy contact: [privacy email]
2. Information we collect
We may collect:
● identity details, such as name and title;
● contact details, such as email address, delivery address, billing address and phone number;
● order details, such as items purchased, size/colour selections, order number, returns, refunds and customer-service history;
● payment-related details, such as payment status, billing details, fraud checks and payment-provider reference, but we do not store full card details;
● account details, if accounts are available, such as login details and order history;
● marketing preferences, such as newsletter sign-up, consent records and unsubscribe status;
● website and device information, such as IP address, device type, browser, pages viewed, basket activity and cookie choices;
● customer-care information, such as messages, photographs you send us, repair/return details and feedback;
● wholesale, stockist, press and collaboration enquiry details, such as business name, role, website, social handles and proposal details;
● event or pop-up information, if you sign up, attend or interact with us at an event; and
● user-generated content, reviews or social media content you choose to share with us.
3. How we collect information
We collect information when you provide it directly, including when you place an order, create an account, subscribe to emails, contact us, complete a form, submit a return request or send us content.
We also collect some information automatically through cookies and similar technologies. See our Cookies Policy for more details.
We may receive information from third parties such as payment providers, delivery carriers, anti-fraud services, ecommerce platforms, analytics providers, marketing platforms, stockists or social media platforms, depending on how you interact with Playful Accessories.
4. Standard data map
This data map reflects the standard launch position for a Shopify-based clothing, jewellery and accessories website. The actual providers and retention settings must be verified before publication.
|
Area |
Data used |
Providers/processors to verify |
Purpose and lawful basis |
Standard retention position |
|
Ecommerce platform |
Name, email, addresses, order details, account details, basket and checkout data |
[Shopify] or chosen ecommerce platform |
Process orders and operate website: contract; legitimate interests; legal obligations |
Order/account records generally 6 years after the end of the relevant financial year, or longer if required for a dispute, legal claim or HMRC compliance check |
|
Payments |
Payment status, billing details, fraud checks, transaction IDs, provider reference; not full card details stored by us |
[Shopify Payments], [Stripe], [American Express], [Apple Pay], [Google Pay], [Maestro], [Mastercard], [PayPal], [Shop Pay], [Union Pay], [Visa], [Alipay], [WeChat Pay]; [Klarna/Clearpay] only if enabled |
Take payment, prevent fraud, process refunds: contract; legitimate interests; legal obligations |
Transaction/accounting records generally 6 years after the end of the relevant financial year; full card data handled by payment providers |
|
Carriers and fulfilment |
Name, delivery address, phone/email if needed, tracking number, customs data |
[Royal Mail], [DPD], [DHL], [UPS], fulfilment/warehouse partners |
Deliver orders, customs processing, delivery support: contract; legitimate interests; legal obligations |
Delivery records generally kept with order records for 6 years after the end of the relevant financial year where needed for tax, accounting, dispute or legal reasons; carrier tracking retained by carrier under its policy |
|
Customer support and returns |
Contact details, messages, order history, return reason, product photos, complaint records |
Email provider and [Shopify Inbox] or similar if enabled |
Respond to queries, returns, faults, repairs and complaints: contract; legitimate interests; legal obligations |
Customer-service records linked to orders, returns, faults or complaints generally kept for up to 6 years where needed for dispute/legal protection; routine enquiries may be deleted earlier |
|
Email marketing and CRM |
Email address, name, marketing preferences, sign-up source, email engagement, unsubscribe status |
[Shopify Email], [Mailchimp] or similar if enabled |
Send newsletters, launch emails, event invitations and brand updates: consent or soft opt-in where permitted; legitimate interests where applicable |
Until unsubscribe or inactivity deletion; suppression record retained to respect opt-out |
|
Analytics |
IP address, device/browser, page views, events, basket behaviour, conversion data, cookie choices |
[Shopify Analytics], [Google Analytics 4], [Microsoft Clarity] or similar if enabled |
Understand and improve website and products: consent where required for cookies; legitimate interests for non-cookie analytics |
Analytics retention typically [14-26 months] depending on tool settings; confirm before launch |
|
Advertising pixels |
Device identifiers, cookie IDs, page/product events, campaign data, hashed contact data if enabled |
[Meta Pixel], [Google Ads], [TikTok Pixel], [Pinterest], [Xiaohongshu], affiliate platforms or similar if enabled |
Measure ads, build audiences, retarget and optimise campaigns: consent where required; legitimate interests where applicable |
Platform retention varies; confirm settings and document in cookie table |
|
Social media |
Handle, profile information visible to us, comments, DMs, tagged content, campaign interactions |
[Instagram], [TikTok], , [Xiaohongshu], [WeChat], [Meta] or other platforms used |
Respond to interactions, repost with permission, manage campaigns: legitimate interests; consent where required |
Platform-retained under platform policy; collaboration/permission records kept while content is used and for a reasonable evidence period |
|
Stockists, wholesale and events |
Name, business contact details, store details, event attendance, enquiry and proposal details |
Stockists, event platforms, form tools, email provider, CRM |
Manage wholesale, pop-ups, installations, collaborations and event enquiries: legitimate interests; contract steps where applicable |
Enquiries generally reviewed after [3 years]; active relationships kept for the contract duration plus 6 years where needed for tax, accounting, dispute or legal reasons |
|
Accountants, legal and administration |
Invoices, payment records, order records, business correspondence, tax/accounting information |
Accountants, bookkeepers, legal advisers, insurers, cloud storage |
Tax, accounting, insurance, legal compliance and dispute protection: legal obligations; legitimate interests |
Accounting/tax records generally 6 years after the end of the relevant financial year or longer if legally required |
|
Cookie consent |
Consent preferences, date/time, IP/device/browser, policy version |
Cookie consent management platform |
Record and honour cookie preferences: legal obligation; legitimate interests |
Usually [6-24 months] depending on consent tool and policy; confirm before launch |
5. How we use information and lawful bases
We use personal information for the following purposes:
|
Purpose |
Examples |
Lawful basis |
|
Process and fulfil orders |
checkout, payment status, delivery, returns, refunds, order emails |
Contract; legitimate interests; legal obligation where applicable |
|
Customer service |
answer questions, process returns, deal with faults, repairs or complaints |
Contract; legitimate interests; legal obligation where applicable |
|
Website operation and security |
basket, checkout, account, fraud prevention, website security |
Contract; legitimate interests; legal obligation where applicable |
|
Marketing emails |
newsletters, launches, styling notes, early access, events |
Consent or soft opt-in where applicable; legitimate interests where permitted |
|
Analytics and improvement |
understand website use, improve product pages, site design and checkout |
Consent where required for cookies; legitimate interests for non-cookie analysis where applicable |
|
Advertising and social media |
measure ads, retargeting, campaign performance, social features |
Consent where required for cookies/pixels; legitimate interests where applicable |
|
Legal and business administration |
accounting, tax, records, disputes, insurance, compliance |
Legal obligation; legitimate interests |
|
Wholesale, press and collaborations |
respond to business enquiries and manage relationships |
Legitimate interests; contract steps where applicable |
6. Marketing
If you subscribe to our emails, we may send you product launches, colour drops, styling notes, events, pop-ups and brand news. You can unsubscribe at any time using the link in our emails or by contacting [privacy email].
We will not sell your personal information to third parties.
7. Payments
Payments are handled by third-party payment providers. As standard, we accept [American Express, Apple Pay, Google Pay, Maestro, Mastercard, PayPal, Shop Pay, Union Pay, Visa, Alipay and WeChat Pay] where shown at checkout.
8. Cookies and analytics
We use cookies and similar technologies as described in our Cookies Policy. Non-essential analytics, advertising and social media cookies will only be used where required consent has been obtained.
9. Sharing information
We may share personal information with service providers and partners who help us operate Playful Accessories, including:
● ecommerce and website platforms;
● payment processors and fraud-prevention providers;
● delivery carriers, postal services, fulfilment and warehouse partners;
● customer-service, returns and repair tools;
● email marketing and CRM providers;
● analytics, advertising and social media platforms;
● IT, hosting, security and cloud-storage providers;
● stockists, event partners or collaboration partners where needed for the relevant enquiry or event;
● professional advisers, insurers, accountants and legal advisers; and
● authorities, regulators or other parties where required by law or to protect rights.
We require service providers to protect personal information and use it only for agreed purposes.
10. International transfers
Some service providers may process personal information outside the UK. Where this happens, we will use appropriate safeguards where required by data-protection law, such as adequacy regulations, approved contractual clauses or other lawful transfer mechanisms.
11. How long we keep information
We keep personal information only for as long as needed for the purpose collected, including to fulfil orders, manage customer-service issues, comply with tax/accounting requirements, resolve disputes and protect legal rights.
Standard retention periods are set out in the data map above. Confirm actual retention periods for Shopify, payment providers, email marketing, analytics, advertising platforms, customer-support tools, cloud storage and accountants before launch.
12. Your rights
Depending on the circumstances, you may have rights to:
● access your personal information;
● correct inaccurate information;
● delete information;
● restrict or object to certain uses;
● withdraw consent;
● request data portability; and
● complain to a regulator.
To exercise rights, contact info@playfulaccessories.com. We may need to verify your identity before responding.
13. Children
Our website and products are not directed at children. We do not knowingly collect personal information from children for marketing purposes. If you believe a child has provided personal information to us, contact info@playfulaccessories.com.
14. Security
We use reasonable technical and organisational measures to protect personal information. No website or transmission method is completely secure, so please take care when sharing information online.
15. Links to other sites
Our website may link to third-party websites, social media platforms, stockists or payment providers. We are not responsible for their privacy practices. Please read their privacy policies.
16. Complaints
We would like the chance to resolve any concern first. Contact us at info@playfulaccessories.com.. You also have the right to complain to the UK Information Commissioner's Office.
17. Updates
We may update this Privacy Policy from time to time. The latest version will be posted on this page.